We partner with regional malls and lifestyle centers to create vibrant, community-driven co-selling storefronts that drive traffic and activate underperforming space.
Request a conversationcelery is a co-selling retail model where emerging independent brands share a single, beautifully curated storefront. Instead of one brand occupying a full lease, dozens of founders sell side by side, each with their own dedicated shelf space, signage, and brand story.
For property owners, it means a reliably occupied, high-energy space that draws curious shoppers and repeat visitors. For founders, it means real retail access without the overhead of a solo lease. For the mall, it means a discovery-driven destination that no national tenant can replicate.
celery signs a single lease and manages all sub-brand operations internally. You deal with one point of contact.
Brands rotate on a term-based schedule, keeping product assortment and visual merchandising dynamic and new.
We curate brands specific to each location's demographics and shopper profile so the mix always feels intentional.
Every brand in celery actively promotes the storefront to their own audience, compounding foot traffic across hundreds of followings.
From first conversation to opening day, we make the partnership process straightforward for your leasing and operations team.
We connect with your leasing or development team to walk through the concept, share our portfolio, and explore what a fit looks like for your property.
We assess the space, foot traffic patterns, and tenant mix to determine the right storefront format and brand curation strategy for your market.
We execute a standard retail lease and handle all interior buildout, fixtures, and signage. Our spaces are designed to integrate with your center's aesthetic.
We select and onboard founders from our network who are a strong match for your shopper demographic. Every brand is vetted for quality and brand identity.
We manage day-to-day operations, staffing, inventory, and brand relations entirely. You have one reliable tenant with consistent communication.
celery brings something no national tenant can: an always-evolving, community-rooted shopping experience that makes your property a destination.
Every celery location is an active community hub. Our programming drives consistent foot traffic, repeat visits, and social buzz that benefits the entire center.
Our flagship community market series celebrating local and emerging brands. Drives significant foot traffic and press attention to partner properties.
Seasonal holiday activations that transform retail spaces into festive shopping destinations, maximizing Q4 foot traffic.
Weekly in-store founder pop-ups where brands connect directly with shoppers, creating an experiential retail moment that keeps customers coming back.
Workshops, panels, and brand launches that build genuine community around your property and attract new shoppers.
We understand the pressures leasing and asset management teams face. Vacancy is costly. Generic national tenants are predictable but forgettable. celery offers a third path: a reliable, experienced operator that delivers a destination-grade retail experience in inline, kiosk, or pop-up formats.
We currently operate at Hillsdale Shopping Center in San Mateo, California and are actively seeking the right partner for our next expansion market. We are selective about where we open because fit matters, for our brands and for your shoppers.
Here is what we look for when evaluating a new location. If your property checks most of these boxes, we would love to talk.
Our standard storefront format runs 800–1,400 sq ft. We can work with smaller inline spaces or larger formats with the right configuration.
We favor inline units with strong pedestrian visibility. End-cap and corner locations work especially well for our open, gallery-style layout.
We need standard electrical, HVAC, and lighting capacity. We handle all interior buildout and fixture installation from there.
Proximity to anchor tenants, food courts, or primary entrance corridors improves discovery and conversion for our brands.
We operate on term-based brand rotations and need a stable lease to build the right team and community around the location.
We are willing to discuss shared-revenue or co-tenancy arrangements with the right leasing partner.
Tell us about your property and we will follow up to schedule a call with our team. We review every inquiry personally.
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