Premium shelf space
Curated, high-traffic storefronts in the Bay Area alongside the best emerging brands.
Your step-by-step guide to getting your brand into a Celery storefront.
Start your applicationCurated, high-traffic storefronts in the Bay Area alongside the best emerging brands.
Our team runs the floor every day. You don't need to be there β we've got you covered.
Transparent sales reporting and consistent Monday payouts. Always know what's selling.
Our POS system tracks everything in real time. You get live access to your sales data.
We feature brands across our channels. Social features, email, and in-store storytelling.
Pop-ups, markets, collab opportunities, and a growing network of founders like you.
Submit your application for the term and location that match your goals.
Our team reviews every application carefully for fit and availability.
Once accepted you'll choose a section that fits your product mix and budget.
Get your onboarding guide, set up your section, and start selling.
From skincare to ceramics to vintage tees β Celery shelves carry the brands shoppers canβt find in a national chain.
All memberships include a 20% commission on sales. Terms are 3 months minimum.
Small shelf, cube, or fixture space. Perfect for testing a new market with a focused product range.
Premium shelf or rack space with priority placement and expanded access to events and features.
Dedicated flagship space for established brands ready to own a section of the store.
Commit to a 6β9 month term and save 15% on your monthly membership.
All memberships are term-based and billed monthly. Applications open quarterly. π
Slide your expected sales, pick your tier, watch the take-home land.
Every transaction posts to your member dashboard the moment it happens. Sales, sell-through, payouts, inventory β all in one place, from anywhere.

Watch shoppers pick up, sniff, and react to your product in person. The qualitative data you can't get from an analytics dashboard.
Shoppers who'd never find you on Instagram walk into the store and meet your brand for the first time. New audience every week β plus loyal customers who keep coming back.
Every in-store sale converts into an email subscriber, a follower, a repeat shopper. Take the IRL connection back online.
Your shelf is just the start. Free in-store pop-ups, founder demos, and Love Local activations put your brand in front of new audiences every term.
Local press, influencer visits, and editorial coverage of the storefront put your brand in front of media you couldn't reach solo.
Collabs, friendship, intros, wholesale leads β the people stocking the shelves next to you become the network that compounds.
Private workspace with every active founder. Ask questions, share wins, get intros.
Live sales, top SKUs, and shopper insights in your member portal β so every restock and reorder is a real decision.
Pop-ups with our partner sites, brand collabs, newsletter features, and joint marketing pushes.
Book time with our team anytime to review your numbers, dial in your assortment, and plan your next push.
We'll see it coming before you do. Live sales data in your member portal surfaces slow movers early, and our team is available anytime to dial in pricing, placement, or merchandising mid-term. If a season doesn't land the way you hoped, your obligation ends with the term β no lease, no rolling rent. You walk away with the data, the customer feedback, and the option to come back stronger.
Once you submit your application, our team carefully reviews it to determine the best fit for our community. Applications open two months before the start of each term and placement decisions are finalized one month prior. If selected we'll reach out to discuss your placement and next steps. Keep an eye on your inbox!
We're looking for fresh, innovative products that wow our customers β think quality, creativity, and standout presentation. From handmade goods to curated collections we love supporting brands with a unique vision. We avoid bulk-manufactured imports and dropshippers to maintain the integrity of our spaces.
Each term runs for three months. Spring: Feb 1βApr 30 / Summer: May 1βJul 31 / Fall: Aug 1βOct 31 / Holiday: Nov 1βJan 31.
If selected our team will reach out via email with placement options and next steps. If we're unable to place you this term you'll be added to our waitlist for future opportunities.
Membership fees start at $60/month with pricing varying based on space size, location, and display type. Detailed pricing is provided during the application process.
We charge a 20% commission on sales to cover the costs of maintaining the space, staffing, and supporting your brand's success.
Absolutely! We welcome new businesses and love supporting brands at every stage. Our spaces are designed to help you test products, connect with customers, and grow IRL. Don't hesitate to apply.
Yes! We offer short-term pop-ups for $250 per day. A brand representative must be present throughout. Email stores@celeryretail.com to inquire.
No! Our team handles daily operations and sales. You can ship products directly to us for setup and replenishment no matter where you're based.
We keep it simple. During onboarding you'll submit your inventory through our system and we'll generate barcodes for every product automatically. No prior retail experience needed β we make sure everything is retail-ready before your first day on the shelf.
We don't invest in products directly β we invest in the people behind them. You set your pricing, manage your inventory, and keep ownership of your brand while we provide the space and support to sell IRL.
Applications are reviewed on a rolling basis. If selected, you'll hear from us approximately 6 weeks before the start of your term β giving you plenty of time to prepare.
Apply nowUpdates from Sahar β what weβre shipping, whatβs working, and the messy middle of building a retail platform from scratch.
Follow @celery-retail βCohort openings, pop-up dates, and founder opportunities β straight to your inbox before they go public.