πŸ›οΈ How it works

Plug in. Sell. Repeat.

Your step-by-step guide to getting your brand into a Celery storefront.

Start your application
The Celery model, in numbers
300+
Founders supported
$5.5M+
In sales generated
10
Spaces activated
30%
Average founder ROI

Premium shelf space

Curated, high-traffic storefronts in the Bay Area alongside the best emerging brands.

Fully staffed store

Our team runs the floor every day. You don't need to be there β€” we've got you covered.

Weekly payouts

Transparent sales reporting and consistent Monday payouts. Always know what's selling.

Inventory management

Our POS system tracks everything in real time. You get live access to your sales data.

Marketing & social

We feature brands across our channels. Social features, email, and in-store storytelling.

Founder community

Pop-ups, markets, collab opportunities, and a growing network of founders like you.

The process

From application to on-shelf

01

Apply

Submit your application for the term and location that match your goals.

02

Get reviewed

Our team reviews every application carefully for fit and availability.

03

Choose your space

Once accepted you'll choose a section that fits your product mix and budget.

04

Move in & sell

Get your onboarding guide, set up your section, and start selling.

Is your brand a fit?

Thoughtfully stocked. Carefully curated.

From skincare to ceramics to vintage tees β€” Celery shelves carry the brands shoppers can’t find in a national chain.

SkincareVintageHome goodsJewelryFood & pantryCoffee & teaApparelAccessoriesWellnessCandlesStationeryCeramicsPetKidsBooksArt prints
Membership

Simple pricing.
Real retail upside.

All memberships include a 20% commission on sales. Terms are 3 months minimum.

Starter
$60
per month + commission on sales

Small shelf, cube, or fixture space. Perfect for testing a new market with a focused product range.

  • Small shelf, cube, or fixture space
  • 10 SKU limit
  • Fully staffed store
  • Weekly payouts
  • Live sales reporting
  • 1 free in-store pop-up / quarter
  • Social feature opportunities
Apply now
Flagship
$325+
per month + commission on sales

Dedicated flagship space for established brands ready to own a section of the store.

  • Dedicated flagship space
  • Fully staffed store
  • Weekly payouts
  • Live sales reporting
  • Unlimited in-store pop-ups
  • Digital placement
  • Social feature opportunities
  • Ambassador program eligibility
Apply now
Save 15%

Commit to a 6–9 month term and save 15% on your monthly membership.

All memberships are term-based and billed monthly. Applications open quarterly. πŸ’š

Run the math

Show me the money

Slide your expected sales, pick your tier, watch the take-home land.

$
Monthly sales$1,000
βˆ’ Membership (Growth)$150
βˆ’ Commission (20%)$200
Take-home$650
Your live dashboard

Watch your sales land in real time

Every transaction posts to your member dashboard the moment it happens. Sales, sell-through, payouts, inventory β€” all in one place, from anywhere.

member portal
Celery member dashboard showing live sales, payouts, and inventory.
Beyond the receipt

The returns you can’t put on a payout

Real product interactions

Watch shoppers pick up, sniff, and react to your product in person. The qualitative data you can't get from an analytics dashboard.

Brand discovery

Shoppers who'd never find you on Instagram walk into the store and meet your brand for the first time. New audience every week β€” plus loyal customers who keep coming back.

Customer acquisition

Every in-store sale converts into an email subscriber, a follower, a repeat shopper. Take the IRL connection back online.

Pop-up opportunities

Your shelf is just the start. Free in-store pop-ups, founder demos, and Love Local activations put your brand in front of new audiences every term.

Press & media

Local press, influencer visits, and editorial coverage of the storefront put your brand in front of media you couldn't reach solo.

Founder network

Collabs, friendship, intros, wholesale leads β€” the people stocking the shelves next to you become the network that compounds.

Vs. the alternative

All the retail. None of the lift.

Β 
Celery
Your own pop-up
Monthly cost
$60–$325
$3,000–$8,000+ (lease)
Fixtures + buildout
Shelves, racks, displays included
$15K–$50K to design + build
Inventory commitment
Stock just your section β€” start small, scale up
Fill the floor + carry all the inventory risk
Staffing
Fully staffed by Celery
You hire and pay W-2s
Signage + branding
Storefront signage + brand display included
Design, print, and hang it all yourself
POS + reporting
Live dashboard, weekly payouts
Set up Shopify POS + bookkeeping
Marketing reach
Built-in social, email, in-store features
DIY ads + organic
Foot traffic
High-traffic retail centers, built-in
You build the audience
Setup time
48-hour onboarding, start selling on your move-in date
30–60 days minimum
Insurance + permits
Covered under our umbrella
$500–$2K/yr + city licensing
Risk if it doesn't work
End your term, walk away
Lease, gear, payroll obligations
After you move in

Community over competition.

Founder Slack

Private workspace with every active founder. Ask questions, share wins, get intros.

Data-driven decisions

Live sales, top SKUs, and shopper insights in your member portal β€” so every restock and reorder is a real decision.

Partner access

Pop-ups with our partner sites, brand collabs, newsletter features, and joint marketing pushes.

Strategy sessions

Book time with our team anytime to review your numbers, dial in your assortment, and plan your next push.

FAQ

Common questions

We'll see it coming before you do. Live sales data in your member portal surfaces slow movers early, and our team is available anytime to dial in pricing, placement, or merchandising mid-term. If a season doesn't land the way you hoped, your obligation ends with the term β€” no lease, no rolling rent. You walk away with the data, the customer feedback, and the option to come back stronger.

Once you submit your application, our team carefully reviews it to determine the best fit for our community. Applications open two months before the start of each term and placement decisions are finalized one month prior. If selected we'll reach out to discuss your placement and next steps. Keep an eye on your inbox!

We're looking for fresh, innovative products that wow our customers β€” think quality, creativity, and standout presentation. From handmade goods to curated collections we love supporting brands with a unique vision. We avoid bulk-manufactured imports and dropshippers to maintain the integrity of our spaces.

Each term runs for three months. Spring: Feb 1–Apr 30 / Summer: May 1–Jul 31 / Fall: Aug 1–Oct 31 / Holiday: Nov 1–Jan 31.

If selected our team will reach out via email with placement options and next steps. If we're unable to place you this term you'll be added to our waitlist for future opportunities.

Membership fees start at $60/month with pricing varying based on space size, location, and display type. Detailed pricing is provided during the application process.

We charge a 20% commission on sales to cover the costs of maintaining the space, staffing, and supporting your brand's success.

Absolutely! We welcome new businesses and love supporting brands at every stage. Our spaces are designed to help you test products, connect with customers, and grow IRL. Don't hesitate to apply.

Yes! We offer short-term pop-ups for $250 per day. A brand representative must be present throughout. Email stores@celeryretail.com to inquire.

No! Our team handles daily operations and sales. You can ship products directly to us for setup and replenishment no matter where you're based.

We keep it simple. During onboarding you'll submit your inventory through our system and we'll generate barcodes for every product automatically. No prior retail experience needed β€” we make sure everything is retail-ready before your first day on the shelf.

We don't invest in products directly β€” we invest in the people behind them. You set your pricing, manage your inventory, and keep ownership of your brand while we provide the space and support to sell IRL.

Get started

Ready to sell IRL?

Applications are reviewed on a rolling basis. If selected, you'll hear from us approximately 6 weeks before the start of your term β€” giving you plenty of time to prepare.

Apply now
On LinkedIn

Behind the build

Updates from Sahar β€” what we’re shipping, what’s working, and the messy middle of building a retail platform from scratch.

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