πŸ›οΈ How it works

Plug in. Sell. Repeat.

Your step-by-step guide to getting your brand into a celery storefront.

Start your application
The process

From application to on-shelf.

01

Apply

Submit your application for the term and location that match your goals.

02

Get reviewed

Our team reviews every application carefully for fit and availability.

03

Choose your space

Once accepted you'll choose a section that fits your product mix and budget.

04

Move in & sell

Get your onboarding guide, set up your section, and start selling.

What’s included

Everything handled.
You just sell.

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Premium shelf space
Curated, high-traffic storefronts in the Bay Area alongside the best emerging brands.
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Fully staffed store
Our team runs the floor every day. You don't need to be there β€” we've got you covered.
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Weekly payouts
Transparent sales reporting and consistent Monday payouts. Always know what's selling.
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Inventory management
Our POS system tracks everything in real time. You get live access to your sales data.
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Marketing & social
We feature brands across our channels. Social features, email, and in-store storytelling.
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Founder community
Pop-ups, markets, collab opportunities, and a growing network of founders like you.
Membership

Simple pricing.
Real retail upside.

All memberships include a 20% commission on sales. Terms are 3 months minimum.

Starter
$60
per month + commission on sales

Small shelf, cube, or fixture space. Perfect for testing a new market with a focused product range.

  • Small shelf or cube space
  • 10 SKU limit
  • Fully staffed store
  • Weekly payouts
  • Live sales reporting
  • In-store pop-up access
  • Social feature opportunities
Apply now
Anchor
$325+
per month + commission on sales

Dedicated anchor space for established brands ready to own a section of the store.

  • Dedicated anchor space
  • Fully staffed store
  • Weekly payouts
  • Live sales reporting
  • All access: pop-ups, markets
  • Digital placement & ecommerce
  • Social feature opportunities
  • Ambassador program eligibility
Apply now
Save 15%

Commit to a 6–9 month term and save 15% on your monthly membership.

All memberships are term-based and billed monthly. Applications open quarterly. πŸ’š

FAQ

Common questions.

Once you submit your application, our team carefully reviews it to determine the best fit for our community. Applications open two months before the start of each term and placement decisions are finalized one month prior. If selected we'll reach out to discuss your placement and next steps. Keep an eye on your inbox!

We're looking for fresh, innovative products that wow our customers β€” think quality, creativity, and standout presentation. From handmade goods to curated collections we love supporting brands with a unique vision. We avoid bulk-manufactured imports and dropshippers to maintain the integrity of our spaces.

Each term runs for three months. Spring: Feb 1–Apr 30 / Summer: May 1–Jul 31 / Fall: Aug 1–Oct 31 / Holiday: Nov 1–Jan 31.

If selected our team will reach out via email with placement options and next steps. If we're unable to place you this term you'll be added to our waitlist for future opportunities.

Membership fees start at $60/month with pricing varying based on space size, location, and display type. Detailed pricing is provided during the application process.

We charge a 20% commission on sales to cover the costs of maintaining the space, staffing, and supporting your brand's success.

Absolutely! We welcome new businesses and love supporting brands at every stage. Our spaces are designed to help you test products, connect with customers, and grow IRL. Don't hesitate to apply.

Yes! We offer short-term pop-ups for $250 per day. A brand representative must be present throughout. Email stores@celeryretail.com to inquire.

No! Our team handles daily operations and sales. You can ship products directly to us for setup and replenishment no matter where you're based.

We keep it simple. During onboarding you'll submit your inventory through our system and we'll generate barcodes for every product automatically. No prior retail experience needed β€” we make sure everything is retail-ready before your first day on the shelf.

We don't invest in products directly β€” we invest in the people behind them. You set your pricing, manage your inventory, and keep ownership of your brand while we provide the space and support to sell IRL.

Get started

Ready to sell IRL?

Applications are reviewed on a rolling basis. If selected, you'll hear from us approximately 6 weeks before the start of your term β€” giving you plenty of time to prepare.

Apply now
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