🌱 Join Celery

Stop scrolling.
Start selling.

Every three months we welcome a new cohort of founders into our shared spaces. Apply to join the next one.

Start your application
Membership criteria

Stronger shelf presence. Stronger brand impact.

Celery members aren’t just renting shelf space. They’re contributing to a shared retail experience that lifts everyone up.

  1. Retail-ready products.

    Physical, consistent, clearly priced, and packaged to land on a shelf β€” not still being figured out.

  2. Aligned with our community.

    Emerging founders who value community over competition. Women-, minority-, and values-driven brands prioritized.

  3. Ready to commit.

    A three-month term. Keep your space stocked, shoppable, and seasonally relevant.

  4. Follows display standards.

    Willingness to work within our display guidelines so the floor feels cohesive for every brand.

  5. Responsive and organized.

    Hits deadlines, sends inventory updates, partners with our team so operations run smoothly.

  6. Active online presence.

    Already showing up online β€” Instagram, TikTok, a website, an Etsy. Somewhere customers can find you outside the store.

  7. Open to marketing and events.

    Down to be featured in our social, email, and in-store events when it fits your brand.

  8. Fits our category mix.

    Room in our current category mix. We curate to avoid oversaturation, so placement depends on availability.

You don’t have to have it all figured out β€” but you should be serious about your brand and ready to grow inside a real retail community.

Start your application
Ambassador Program

Get closer to the action.

Ambassadors commit to monthly shifts in store in exchange for a discounted membership and reduced commission. You’re on the front lines of your own brand β€” talking to customers, seeing what sells, and testing product in real time.

  • Merchandising and organizing the store
  • POS sales and customer service
  • Assisting with store events and pop-ups
  • Inventory management and restocking
  • Supporting founders with their displays

Select β€˜Yes’ in the application and our team will follow up to see if it’s the right fit.

4 shifts / month
$250 off membership
10% commission rate
2 shifts / month
$100 off membership
15% commission rate
The application

Tell us about your brand.

Six quick steps. Placement begins six weeks before the start of each term.

Step 1 of 6Your details
Your details
Not ready for a full term?

Test the floor first. Pop up with Love Local.

One-day markets in spaces with real foot traffic. A low-stakes way to see how your brand lands in person.

See upcoming events
On LinkedIn

Behind the build

Updates from Sahar β€” what we’re shipping, what’s working, and the messy middle of building a retail platform from scratch.

Follow @celery-retail β†’