Celery is retail, reimagined — storefronts, events, and community that help independent brands find their people and grow together.
One flat membership covers your shelf space, staff, checkout, signage, and day-to-day operations—so you can focus on growing your business.
See membership optionsEvery transaction posts to your member dashboard the moment it happens. Sales, sell-through, payouts, inventory — all in one place, from anywhere.
Watch shoppers pick up, sniff, and react to your product in person. The qualitative data you can't get from an analytics dashboard.
Shoppers who'd never find you on Instagram walk into the store and meet your brand for the first time. New audience every week — plus loyal customers who keep coming back.
Every in-store sale converts into an email subscriber, a follower, a repeat shopper. Take the IRL connection back online.
Your shelf is just the start. Free in-store pop-ups, founder demos, and Love Local activations put your brand in front of new audiences every term.
Local press, influencer visits, and editorial coverage of the storefront put your brand in front of media you couldn't reach solo.
Collabs, friendship, intros, wholesale leads — the people stocking the shelves next to you become the network that compounds.
Three ways to get your brand in front of customers, with the support and infrastructure already in place.
For the founder testing the waters. You bring a tight SKU set; we bring the shelf, the staff, and the customers.
Apply for StarterFor the founder committed to growing their retail presence. Premium placement, the ambassador track, and the full digital reach of the club.
Apply for GrowthFor the founder ready to own a section of the room. A dedicated flagship space, full club access, and a voice that sets the tone.
Apply for FlagshipTerm-based memberships, billed monthly. New cohort every quarter.
I started with Celery in 2022. Two years later my brand has grown into multiple Celery locations and my sales have increased significantly. Celery has been a game changer.
— Claudia BadoCelery has been a fantastic partner in helping us establish our business and bring a long-held dream to life. Their expertise has been invaluable.
— Ben McCallisterPARI has been with Celery for over 18 rewarding months. My brand has enjoyed consistently high sales and my experience as a curator has provided a valuable connection to our customer base.
— Pari FrassettiCelery has allowed me to build my business without the risk of brick-and-mortar. The constant support and guidance has allowed me to grow in confidence as an entrepreneur.
— Anthony DeCarloTrusted leasing partners & retail locations
Come hang in the comments!
Cohort openings, pop-up dates, and founder opportunities — straight to your inbox before they go public.
