Celery is built for emerging founders who care about community, craft, and building something real. Our members aren’t just renting shelf space — they’re contributing to a shared retail experience that lifts everyone up.
We prioritize founders who are excited to grow alongside others, share what they’ve learned, and show up for customers IRL.
To be a strong fit for Celery membership, applicants should:
Your products are physical goods with consistent quality, clear pricing, and professional packaging that’s ready for an in-store environment.
You identify as an emerging founder and value community, inclusivity, and collaboration. We especially prioritize women-owned, minority-owned, and values-driven brands while keeping the mix inclusive for all.
You can commit to a three-month term, maintain inventory, and restock as needed so your space stays full, shoppable, and seasonally relevant.
You’re willing to work within our display guidelines so the space feels cohesive and elevated for every founder and every shopper.
You can meet key deadlines, send inventory updates, respond to emails, and partner with our team so operations run smoothly.
You have a social or digital presence (website, Instagram, TikTok, Etsy, etc.) that reflects your brand and makes it easy for customers to find and follow you.
You’re excited to be part of our social content, email features, and in-store events — and you’re willing to engage and cross-promote when it aligns with your brand.
We curate by product category to avoid oversaturation. Even if you’re an amazing fit, placement depends on availability in your category and location.
You don’t have to have it all figured out — but you should be serious about your brand, excited to grow, and ready to be part of a shared retail community.