our story
celery retail
We coined the term “sellery” to name what we were building: a place where products sell and brands come alive. 🛍️ We traded the letter "s" for a "c" to honor our vision of co-selling — founders showing up together, sharing the floor and the momentum, and making sales.
At its core, celery retail exists to champion the brands that too often get overlooked: women-owned, minority-owned, and emerging founders with big vision and limited access to traditional retail. We believe talent is everywhere, but opportunity isn’t — so we built a model that opens doors without demanding a long lease, massive inventory, or perfect timing.
celery retail is built for the next generation of founders — and represents a community that makes sure they don’t have to do it alone. 💚
Celery Retail began in 2022 with a simple belief - small brands deserve big opportunities. What started as a way to give independent makers, creators, and founders a physical space to connect with customers has grown into a movement - one that redefines what modern retail can be.
OUR VISION
We see a future where retail is inclusive, experiential, and accessible — where every brand, no matter its size, has the chance to stand tall on the shelf. Our vision is to transform underused retail spaces into vibrant ecosystems of creativity and commerce, empowering entrepreneurs while revitalizing local communities.